{"id":3809,"date":"2025-06-09T17:45:35","date_gmt":"2025-06-09T17:45:35","guid":{"rendered":"https:\/\/www.genexusconsulting.com\/insights\/aprendizajes-impacto-ia-generativa\/"},"modified":"2025-07-29T14:55:10","modified_gmt":"2025-07-29T14:55:10","slug":"learnings-impact-generative-ai","status":"publish","type":"insights","link":"https:\/\/www.genexusconsulting.com\/en\/insights\/learnings-impact-generative-ai\/","title":{"rendered":"8 Lessons to Turn Generative AI Hype into Real Results"},"content":{"rendered":"\n<p>By <a href=\"https:\/\/www.linkedin.com\/in\/cimasan\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Alejandro Cimas<\/mark><\/a><\/p>\n\n<p>After several months leading a commercial strategy focused on generative AI (GenAI), I found it essential to organize some thoughts. In a context full of excitement, noise, and high expectations, I noticed recurring patterns and decisions that truly make a difference. <\/p>\n\n<p>In this article, I don\u2019t offer magic formulas, but rather 8 lessons that are helping me separate what creates value from what just makes headlines.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>1. Not all GenAI initiatives aim for the same outcome<\/strong><\/h4>\n\n<p>Some have immediate ROI, like automation. Others improve team experience, such as copilots. And some, more disruptive, explore new business models. Clearly distinguishing these helps to compare, measure, and make informed decisions.   <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>2. Adoption is the new backlog<\/strong><\/h4>\n\n<p>An idea without users doesn\u2019t create value. Not every profile benefits equally from generative AI, so each implementation needs a tailored narrative for each audience. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>3. Governance is just as important as innovation<\/strong><\/h4>\n\n<p>AI without control can scale quickly, but also fragilely. Implementing a trust layer like TRiSM (Trust, Risk &amp; Security Management) is key to supporting growth without losing direction. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>4. Without a data strategy, there\u2019s no reliable AI<\/strong><\/h4>\n\n<p>Generative AI blends structured, unstructured, and sensitive data. Who has access to what? How is confidential data protected? Without access and governance strategy, the risks outweigh the benefits.   <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>5. AI doesn\u2019t replace\u2014it enhances<\/strong><\/h4>\n\n<p>If you don\u2019t redesign roles with your team, you might gain efficiency but lose motivation. The real leap forward lies in co-creating experiences where people and AI enhance each other. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>6. Your pace should match your industry<\/strong><\/h4>\n\n<p>If your sector hasn\u2019t yet been impacted by GenAI, moving slowly might be fine. But if change has already started, standing still can be as risky as moving without direction.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>7. Cost matters (and can be optimized)<\/strong><\/h4>\n\n<p>Beyond technical challenges, cost is also a concern. But it shouldn\u2019t stop progress. With good visibility of the stack and control over the \u201cAI bill,\u201d optimization is possible. In my experience, <a href=\"https:\/\/www.globant.com\/enterprise-ai\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Globant Enterprise AI <\/mark><\/a>is one of the most efficient solutions.   <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>8. AI is not the goal\u2014it\u2019s the means<\/strong><\/h4>\n\n<p>What matters is not the technology itself, but what we achieve with it: productivity, efficiency, competitiveness. AI opens doors, but the real value is built by us. <\/p>\n\n<h2 class=\"wp-block-heading\">A conversation that\u2019s just beginning<\/h2>\n\n<p>Each team, each industry, and each stage requires a different approach. There\u2019s no one-size-fits-all recipe for applying generative AI well, but it\u2019s essential to open up more real conversations about what works, what doesn\u2019t, and what we\u2019re learning. <\/p>\n","protected":false},"featured_media":3275,"template":"","categorias":[75,105],"tipos":[82],"class_list":["post-3809","insights","type-insights","status-publish","has-post-thumbnail","hentry","categorias-transformacion-digital-en","categorias-inteligencia-artificial-en","tipos-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/insights\/3809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"version-history":[{"count":2,"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/insights\/3809\/revisions"}],"predecessor-version":[{"id":3811,"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/insights\/3809\/revisions\/3811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/media\/3275"}],"wp:attachment":[{"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=3809"}],"wp:term":[{"taxonomy":"categorias","embeddable":true,"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/categorias?post=3809"},{"taxonomy":"tipos","embeddable":true,"href":"https:\/\/www.genexusconsulting.com\/en\/wp-json\/wp\/v2\/tipos?post=3809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}